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By the Numbers

Retail Establishments
9,701
Direct Retail Labor Income ($million)
$1,492
Direct Retail Employment
70,880
Total Labor Income Impact ($million)
$2,969
Total Retail Employment Impact
103,640
Direct Retail GDP ($million)
$2,357
Total Impact GDP ($million)
$4,874

Direct Employment by Major Industry in Wisconsin 2009

Industry Description Employment (Jobs) GDP ($Million)sort ascending
Manufacturing
87,960 $7,969
Real estate and rental and leasing
9,412 $3,103
Health care and social assistance
44,308 $2,404
Retail trade (including food services and drinking places)
70,880 $2,357
Finance and insurance
18,025 $1,656
Wholesale trade
13,138 $1,234
Construction
22,898 $1,094
Transportation and warehousing
13,848 $876
Other services, except public administration
34,245 $850
Utilities
1,820 $811
Professional, scientific, and technical services
12,417 $791
Information
5,331 $611
18,153 $583
Administrative and waste services
14,722 $525
Management of companies and enterprises
3,997 $475
Educational services
4,848 $130
Mining
1,018 $94
Retail Means Jobs across Wisconsin
18%
Retail’s total impact on Wisconsin's GDP
1 in 4
Wisconsin jobs are supported by retail
Retail supports
848,002
jobs in Wisconsin
Retail directly & indirectly generates
17%
of labor income in Wisconsin
* Source: PricewaterhouseCoopers LLP,
The Economic Impact of the U.S. Retail Industry,
August 2011. All data pertain to 2009.

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